Primo Print launches Full Service EDDM Targeted Marketing Solution.
With new on-site mapping tools, businesses can target specific neighborhoods, mail routes, and zip codes, announces PrimoPrint.com
FOR IMMEDIATE RELEASE
(403 Gilead Rd, Suite A) Primo Print is proud to announce the launch of a full service Every Door Direct Mail (EDDM) targeted marketing solution. With this new service, businesses target specific demographics, neighborhoods, mail routes and zip codes with saturation mailing to reach geographically selected leads. Printing, processing and delivery to the post office starts as low as 25 cents per piece including postage.
“With the oversized postcard format, local businesses find Every Door Direct Mail to be an easy, cost-effective addition to their overall marketing plan. Traditional direct mail can be cumbersome and requires expensive, often outdated mail list which result is lower response rates that EDDM. In April of 2015 The Direct Marketing Association (DMA) reported that oversized mailers such as EDDM postcards achieved the highest response rates of all direct mail at 4.25%,” Marc Levack, spokesperson for Primo Print explains.
“EDDM has grown in popularity since it’s introduction in 2011 but we have found that many business owners became dismayed with the paperwork, processing and time it would take to get their postcards to the post office,” Levack continues. “We wanted to create a simple, cost-effective solution for the business owners that would simplify the process so that they could get back to doing what they do best, running their business.”
The new full-service EDDM solution from Primo Print allows the business owner to pick an in-mailbox date before selecting mail routes from a convenient on-site mapping tool with active demographic tools and pricing updates where the cost of the product and postage is displayed based on every route selection. After completing product and route selections Primo Print takes care of the printing, processing, paperwork, postage and delivery to the post office.
“Multi-channel marketing needs to continue, with every door direct mail being a crucial component of the marketing strategy. When multiple channels are used, businesses find they reach more of the target audience. There’s an old saying that for every ten no responses, a business will receive a yes. Make sure the person likely to say yes isn’t overlooked, by using a multi-prong approach that includes direct mail,” Levack continues.
Not only Canada Post reports that the human brain is wired for non-digital communications, with direct mail ads requiring 21 percent less cognitive effort on the part of the recipient to process the information. Humans find it easier to understand direct mail, and this type of mailing tends to be more persuasive, especially when it appeals to multiple senses.
“Keep the above information in mind when creating a marketing strategy and developing direct mailing products. The goal is to obtain the highest return on investment for the company’s marketing efforts, and every door direct mail is of great help in achieving this goal. Contact us today to discuss your plans, and we’ll work to ensure you accomplish what you are setting out to do,” Levack states.
About Primo Print:
A highly recognized, reliable print source, Primo Print maintains nine production facilities across the United States to better serve clients. Known for its knowledgeable, friendly, US-based customer support, quality products and everyday low prices, Primo Print strives to be the one-stop solution for clients’ printing needs.